The forlorn, former home of Cans ‘n’ Stuff
The street on which I was raised runs nearly three quarters of a mile, a straight line along its entire length. We lived almost dead center, whence I could pedal my bike a satisfying distance in either direction. On the west end of the avenue lived Big Ed and Little Ed, a father and son whose nicknames reflected their seniority but not their relative size. Big Ed, as I recall, was a quiet, gray-haired man of small stature. Little Ed, however, was bigger in every way, from his large frame to his frizzy, black hair, which framed a happy-go-lucky countenance. They would have been an odd couple under any circumstances, but for a brief period of time they were business partners. They ran their unique venture from a tiny and disheveled storefront at the eastern terminus of our street.
Cans ‘n’ Stuff was surely one of the stranger establishments to have emerged in my hometown. Its eclectic stock was an outgrowth of its proprietors’ respective hobbies. Big Ed collected beer cans, a fad of rising popularity in the seventies. Little Ed collected record albums, singles and related memorabilia. Naturally, they opened a shop that sold used records and beer cans. It was, perhaps, one of the greatest moments in the history of entrepreneurial zeal executed without so much as a shred of market research. What, after all, was the target demographic of Cans ‘n’ Stuff? Whom did Big Ed and Little Ed envision as their customers? Read More