I Wanted My MTV

When was the last time you could honestly describe a 600-page nonfiction book as a thoroughly absorbing page-turner? Such length is usually the province of academic works requiring an investment of patience and concentration from the reader. Craig Marks and Rob Tannenbaum’s I Want My MTV: The Uncensored Story of the Music Video Revolution (Dutton, 2011) makes no such demands, at least not if you are of the generation that witnessed the rise and fall of Music Television. You  will recognize the names of the artists, videos, and VJs, and you may find yourself as riveted to this sizable oral history as you once were captivated by untold hours of MTV.

Like its subject – the first decade of MTV – Marks and Tannenbaum’s weighty tome unfolds as a series of easily digestible segments. The authors eschew editorializing in favor of letting people speak for themselves. Each of its 53 chapters begins with a brief introduction followed by artfully intercut interview transcriptions. The effect echoes the pace of vintage MTV, when the fledgling network actually aired music videos and the mesmerizing imagery turned over with the regularity of a kaleidoscope. Read More

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