I Wanted My MTV

When was the last time you could honestly describe a 600-page nonfiction book as a thoroughly absorbing page-turner? Such length is usually the province of academic works requiring an investment of patience and concentration from the reader. Craig Marks and Rob Tannenbaum’s I Want My MTV: The Uncensored Story of the Music Video Revolution (Dutton, 2011) makes no such demands, at least not if you are of the generation that witnessed the rise and fall of Music Television. You ¬†will recognize the names of the artists, videos, and VJs, and you may find yourself as riveted to this sizable oral history as you once were captivated by untold hours of MTV.

Like its subject – the first decade of MTV – Marks and Tannenbaum’s weighty tome unfolds as a series of easily digestible segments. The authors eschew editorializing in favor of letting people speak for themselves. Each of its 53 chapters begins with a brief introduction followed by artfully intercut interview transcriptions. The effect echoes the pace of vintage MTV, when the fledgling network actually aired music videos and the mesmerizing imagery turned over with the regularity of a kaleidoscope. Read More

Future Shock

My ten-year-old self would have died at the revelation that this was coming one day.

Dear Bob:

If this letter reaches you sometime around the summer of 1979, then you have already wondered what it would be like to receive a letter from your future self. Well, wonder no further, because this is it. That’s right, Bob – I am you in 2011, thirty-two years in the future. As I recall, your summer days consist of reading a lot of MAD Magazine, listening to Alice Cooper, and watching as many Brady Bunch episodes as you can find on TV. They say the child is the father of the man, and in our case it’s true. You’ll still be enjoying those same interests in 2011. But you won’t believe how things have changed.

Some of what I say may be hard for you to understand, because the technology you use is going to change so fast that whatever dazzles you in ten years will be obsolete a decade or two after that. For example, take your record collection. By the time you’re in high school, most people will listen to their records less and less, preferring instead to take their music with them on portable cassette players. In college, you’ll see your first compact disc, a little silver record smaller than a 45 that is read by a laser instead of a needle. The sound will be incredible, and you won’t need to flip a disc over to hear the whole album anymore. What could be better than that, right? But that’s nothing. In 2011, I hardly use compact discs anymore. I have an mp3 player, a little box about the size of a wallet, and it has far more music on it than you currently have in your entire collection. Read More

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